Top PR Firms specializing in Entertainment (ranked by fees)
Greenough Boston, MA Employees: West Hollywood, CA Employees: San Francisco, CA Employees: North 6th Agency, Inc. New York, NY Employees: Maccabee Minneapolis, MN Employees: The firms ranked above have satisfied the O'Dwyer ranking rules — supporting fee and employee totals with income tax and W-3 forms and providing a current account list.
O'Dwyer's rankings should be regarded as an expression of our judgment of a firm's standing within the industry, and are not warranted to comply with any specific objective standards. O'Dwyer's magazine, now in its 32nd year, is the 1 publication for PR and marketing communications pros.
Each month, a different area of PR is examined. Social media websites like Twitter and Facebook, Linkedin, Pinterest, and YouTube all are economical methods of networking and advertising your company. Maintaining and building your own site increases your customer base and visibility.
By utilizing SEO techniques, your company may appear at the top of the ranks as possible investors and clients look for services and products which your company offers. Additionally, linking to other sites provides your enterprise even more exposure. There will include several available Internet tools which permit you to construct your own site, yet if the chore is too much, barter with an Internet designer to keep expenses down.
Blogging may get the message out to prospective investors and customers. Establish a regular blog upon your site to promote the business, and become a featured guest blogger for additional like-minded sites.
According to director of B2B Marketing at StraightNorth, Brad Shorr, guest blogging has been an excellent source of free-of-charge publicity for him personally and his agency. As you appear upon respected and relevant blogs, your articles receive lots of positive comments and social media shares. An additional low-cost Internet marketing instrument is Hootsuite. According to Nellie Akalp, to expand her base of customers, she had discovered that the most cost-effective path includes signing up for Hootsuite and using their search tool.
She has set up search phrases and terms which are relevant to her industry and as she sees somebody tweeting with an issue or question, she jumps in with good advice.
Additionally, bear in mind that economical, non-traditional techniques might show to be just as efficient as expensive traditional techniques for reaching your targeted audience. Stop relying upon press releases and begin to release genuine news content regarding your brand as you want to, as well as how you want to. Any additional public relations strategy is merely tossing cash at the wall of demographics and hoping that something will stick.