The Mac and Windows version offered an extensive selection of features such as statistics and a mini-table function. The Java client was platform-independent as it was a browser -based solution. In January , bwin launched a dedicated Poker app for the iPhone to allow real money poker. This was followed in July by a similar application for Android-based devices.
The mobile client allowed customers to play cash games on their mobile phones. Both apps were restricted to limited territories as permitted by local laws. Tournaments and ring games were available in both web-browser and download client platforms, with support for both Macintosh and Linux. PokerRoom was one of the first online poker sites to provide multi-language support, and catered to Danish, German, Spanish, French, Italian, Russian, and Swedish speakers.
These languages were accessed via "regional sites", many of them showing local sponsoring for the selected region. After 10 years of operation, bwin announced the closure of PokerRoom.
Following the acquisition of Cashcade in , bwin. Cashcade was the first company to promote online bingo to a mass market via television advertising and was first to develop the "free bingo" concept to attract new customers.
Bwin began offering bingo at the end of December when its Italian subsidiary, Gioco Digitale, launched bingo as the first authorised Italian private online gaming operator. The casino has a longstanding tradition at bwin: In , it was introduced as a second product, after sports betting. This was the product group with the biggest potential for innovation and expansion on the market.
As the global legal framework for internet gambling is a complicated mix of laws and regulations, bwin's situation varied depending on the country concerned. Recently, Italy extended its online licences to include poker tournaments, and countries such as Denmark and Spain announced their intention to permit private operators access to their markets under stringent conditions and controls. On the other hand, other countries maintain a state monopoly on internet gaming, or ban it completely.
When France opened their market for private online gaming in June , bwin became the first operator there. The Act prohibits gambling companies from providing 'interactive' gambling services to those in Australia. Bwin recently sponsored football giants Real Madrid , A.
Milan and Bayern Munich and more recently Olympique de Marseille. On the 16 August , bwin announced it was entering into a digital partnership with Manchester United to become the club's official online gaming and betting partner. In the past, many other top events in the international and local sports world were supported by the corporation.
A second basketball sponsorship is Euroleague Basketball. Bwin's marketing and media rights agreement for Euroleague events expired in June In the area of motorsport , the company was one of the main sponsors of the MotoGP series. In December , bwin announced it would be extending its Moto GP sponsorships through In addition, Bwin organised numerous poker events both online and offline.
One of the biggest regular online tournaments was the ChampionChip. Special poker tournaments like the Weekly Country Showdown or the Bwin Dailies offered a range of tournaments adjusted to country specifics and buy-in levels. For "poker newbies", Bwin offered the Rookie Challenge where a new poker player had the chance to climb up several stages for free to earn real money tickets.
The company faced some opposition in Europe over sponsorship of sports, especially football. In , the German city of Bremen banned its top football club, Werder Bremen, from carrying the Bwin logo on its shirts. In January , the company announced major sponsorship deals with the New Jersey Devils and Philadelphia 76ers. The combined deals included major advertising to the fans of both teams and the creation of the Dream Seat Series, which was a series of online poker tournaments offering ticket packages to winners and other prizes to runners-up before every home game.
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